Local merchants must do more to convey that message to office workers, tourists and mall shoppers, s

Local merchants must do more to convey that message to office air tickets to london workers, tourists and mall shoppers, said David Milder of DANTH Inc., a Queens, NY, consulting firm specializing in downtown revitalizations.
It s a real regional commercial center, with opportunities to become a real social gathering place, he said. In terms of demographics, location and captive consumer traffic, I can t think of another downtown that rivals you.
The downtown s primary trade area which includes Morristown, Morris Township, Morris Plains, Randolph, the Mendhams air tickets to london and Harding has a median household income of $121, 674, far above the New Jersey median of $72, 519, according to the study, which cites data from local sources, the information company ESRI and the U.S. Census Bureau.
Attracting air tickets to london and catering to these upscale consumers in this rough economy is the challenge for Morristown, said David, whose company has performed similar studies in Maplewood; Rutland, Vt.; and Pasadena, Ca.
Electronic signs wayfinding to direct people from Route 287 to the downtown, and especially, to parking facilities.  Technology air tickets to london can tell shoppers in advance where to find parking spaces, and even allow them to reserve spaces. Such systems would dispel perceptions that Morristown has parking problems, Milder said. (Tourism officials are pursuing a new sign system air tickets to london for Morris County.)
Beefing up promotion of entertainment (the Headquarters Plaza movieplex, the Community Theatre) and pamper niches that include 77 restaurants, nine coffee shops and 48 hair and nail salons, gyms and spas. Salons and restaurants attract customers with disposable income who should be wooed to explore downtown air tickets to london while they are here.
Continuing to market local wedding businesses and restaurants air tickets to london (the Morristown Partnership has created a Bridal Passport and an annual Restaurant Week), and adding upscale home and hearth and town and country niches to the mix.
Creating cross-promotions among businesses in different niches, along with concierge programs and events to draw workers from their offices onto the Morristown Green and other public spaces. Morristown is the county seat for Morris County.
Encouraging merchants to be flexible, to learn what customers want, and to engage in backdoor marketing partnering to provide goods and services beyond direct sales to customers. A pizza parlor might supply pizzas to a store event, for instance.
Recruiting a select number of small, independent merchants who understand their clientele, as an example for other shops. (National chains with a presence in nearby malls are unlikely air tickets to london to locate in Morristown.)
air tickets to london Michael Fabrizio, executive director of the Morristown Partnership, said the $11,000 study provides a valuable air tickets to london road map for the downtown.  When he came to the Partnership 15 years ago, he said, emphasis air tickets to london was on events such as the fall- and Christmas festivals on the Green. Focus then shifted to creating streetscapes to entice  shoppers.
Scott Prideaux of International Pottery expressed concerns about the Internet wiping out small retailers. According to David Milder, brick-and-mortar air tickets to london stores will continue as the overwhelming choice air tickets to london of shoppers for the next 10 to 15 years.
The new study is a reminder that Morristown is on the right track, said Bill Braunschweiger of Braunschweiger Jewelers. Two high-end housing projects have been built despite the recession, he noted, and the Partnership already is promoting niches air tickets to london such as bridal boutiques and restaurants.