Monday, January 28, 2013
CNN has posted both translation source and targets, along with Toyota’s responses, so Japanese lingu
Toyota accused CNN of colluding with greedy litigators suing Toyota who, it claims, "manufacture controversy where none exists and use media outlets like CNN as tools to serve their narrow, self-interested agenda." CNN is part of an attempt to "manufacture doubt about the safety of Toyota's vehicles in the absence of any scientific omni royal cresent hotel in new orleans evidence omni royal cresent hotel in new orleans whatsoever."
Bertel Schmitt of "The Truth About Cars" writes , "The memo is in Japanese, and the segment omni royal cresent hotel in new orleans documents in excruciating length the problems of getting an exact translation from Japanese omni royal cresent hotel in new orleans to English. In the first translation, an Adaptive Cruise Control (ACC) system switched on during stress testing. In the second translation, a "sudden unintended acceleration" occurred. In the third translation, the vehicle managed to "accelerate omni royal cresent hotel in new orleans on its own."
CNN has posted both translation source and targets, along with Toyota's responses, so Japanese linguists with time on their hands can decide for themselves, which might be difficult without more context. You guys tell me.
CNN reported on those translations as if they were lifting a smoking gun out of the dumpster with a pencil. "Toyota engineers found an electronic software problem that caused sudden unintended acceleration in a test vehicle during pre-production trials, according to a company engineering document obtained omni royal cresent hotel in new orleans by and translated for CNN. The 2006 document, marked confidential, recounted the results of an adaptive cruise-control software test.
The auto giant denies it. Kristen Tabar, a Toyota electrical engineer, says, The exact translation is not sudden unintended acceleration. This is a test referring to adaptive cruise control, so the literal translation is, it can begin or start by itself, which is consistent with what you would expect from a cruise control, or in this case, an adaptive cruise control system. Tabar does not speak Japanese, although her chinchaku -style composure under persistent questioning seemed omni royal cresent hotel in new orleans very Zen-like, the fruit, no doubt, of years of kai-zen quality assurance training.
Flashback to those early days on the factory floor… "See how the washi paper slides so easily between the quarter-panels? omni royal cresent hotel in new orleans You have failed!" Whack! Whack! omni royal cresent hotel in new orleans Whack! Sensei raises omni royal cresent hotel in new orleans his staff once more to strike position and asks, "Now, what have we learned?"
There is money at stake here. Perception equals profits. That the fortunes of a vast enterprise like Toyota could hang on analysis of a single translated line should not be too surprising in this age of instant information and accompanying half-baked analysis.
It looks like this document was released to the plaintiffs as part of a discovery order, a single omni royal cresent hotel in new orleans digital needle among gigabytes of similar documents. Someone saw it and recognizing omni royal cresent hotel in new orleans its value, made sure it got to CNN. I think it's interesting that such a juicy bit of news would stay under wraps so long. It might have taken them this long to find it.
As it turns out, this happens all the time. During the discovery process that precedes litigation, bales of documents get scanned by both sides, hard drives get vacuumed up, cracking tools gather all kinds of files and re-assemble them into vast indexes. Sometimes rooms full of $20/hr bilingual lawyers (they are out there, believe it or not) sit before serried rows of PCs, manually reviewing the documents, or sometimes hard drives are dumped into banks of machine translation servers to translate in seconds what otherwise would take months. It is brute-force approach, and yields commensurate results omni royal cresent hotel in new orleans —experts say these methods get about 70% of what attorneys are looking for. I've always been surprised that my very sharp litigation clients are willing omni royal cresent hotel in new orleans to accept this kind of risk. The commoditization of the language in the review process can create some serious exposure issues for lawyers in multi-lingual matters.
omni royal cresent hotel in new orleans At 1-800-Translate we are moving towards a legal translation services model where linguistic teams go beyond a vacuum-cleaner translation approach to the kind of content analysis that help lawyers find those case-winning needles in litigious haystacks. Linguistic advocacy for the advocates, you might say.
Watched the CNN segment and I don t believe omni royal cresent hotel in new orleans the lady. I would say he foot slipped off the brake. It happens. Sometimes when I hold my foot on the brake and reach for something my foot also ends up pushing omni royal cresent hotel in new orleans on the gas and the car revs. Probably what happened.
I have owned Ford, Chevy, Honda, and Toyota. Every car has had problems eventually. Point is, there are more older Honda and Toyota on the road than domestics. This report, and translation, won t sway me from buying an import such as Toyota.
omni royal cresent hotel in new orleans This could happen with any vehicle. So many things are controled by computers and are automatic nowadays. First off, anyone driving a car should assume that there is a risk and it is a machine that may not work properly forever. Ken, you should come up with a little sign that notifies drivers of the risk and translate it into every concievable language drivers speak.
Who cares what doesn t work during preliminary testing? Isn t that what it is for, finding out what does and does not work as intended? As long as the problem gets fixed before it enters the market, what is the big deal?
I'm the CEO of 1-800-Translate, a translation and localization firm offering a full suite of multilingual omni royal cresent hotel in new orleans communications omni royal cresent hotel in new orleans services to leading international businesses, growing our business one client (or more) at a time. I've been doing this for 14 years.
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