It evokes not only a huge sigh of anticipatory relief from Tolkien fans around the world, but also kicks off a boom in "Hobbit tourism" to Wellington, which has been renamed " The Middle of Middle-earth " for the three weeks around the premiere (November 28).
Following "LOTR: The Return of the King" in 2003, 63,200 visitors participated in Lord of the Rings activities (namely location tours). Since then an average of 47,000 visitors have visited film locations each year.
Warner Brothers is spending NZ$100 million (US$81.5 million) in marketing "The Hobbit," NZ$12 million of which is being offset by the New Zealand government. As part of the deal, tourism ads will appear in the front of DVD and theater screenings.
"Since the launch of our '100% Middle-earth, scottish golf travel package 100% Pure New Zealand' campaign, our research has showed scottish golf travel package that 79 percent of potential travelers who have seen it say it increases their desire to come here," says Catherine Bates, Tourism New Zealand's general manager.
The Hobbiton Movie Set, reconstructed for "The Hobbit" films and developed as a tourism park by Sir Peter Jackson and the Alexander Family (the original farm owners), is the most spectacular of all Middle-earth locations.
From the release of "LOTR: The Fellowship of the Ring" in 2001, Lord of the Rings-themed movie location tours have sprung up in Wellington, Rotorua and Matamata, Queenstown and Glenorchy (numerous film locations), Christchurch (Rohan) and Tongariro National Park (Mordor).
New Zealand's movie-making industry, affectionately known as "Wellywood," is located on Miramar peninsula. It houses a collection of closely associated companies, including scottish golf travel package Weta Workshop (props and physical effects) and Weta Digital (computer animation and other digital effects), Stone Street Studios and Park Road Post Production.
While the studios are inconspicuous, they are not hidden, and during production it's possible to catch occasional glimpses of filming on outdoor sets, sets under construction, or actors coming in and out of the studios.
scottish golf travel package Banners with a custom logo are prominently displayed around the city, along with characters from the film. Hotels around Courtenay Place are already nearly full for the occasion and the nightlife scottish golf travel package zone is much livelier than usual.
"As well as the installations that have been revealed at Wellington Airport, NZ Post and Embassy Theatre, the city is decked out in celebratory street flags, hosting the Hobbit Artisan Market and i-SITE Visitor Centre staff will be fittingly dressed from this Friday (23 November)."
"Warner Bros has been extremely welcoming and accommodating, providing bunting, posters and t-shirts for the window dressing competition, along with a blockbuster prize of two tickets to the world premiere for the winning business."
Market crafts include everything from glassblowing and leatherwork to make-up and prosthetics. There will also be contests, Hobbit-themed food, and wares for sale from the Weta Cave. The market will run from noon to 6 p.m. daily.
The world premiere spectacle is expected to run from 3 p.m.-6:30 p.m. on November 28, with a red carpet spanning 500 meters along Courtenay Place, from the Reading Cinema to Embassy Theatre. Both theaters will screen the film for VIPs.
With a whole trilogy of movies to be released through 2014, additional filming planned, new movie locations to open as tourist destinations and national treasures like Sir Peter and Weta's Sir Richard Taylor to stoke New Zealand's creativity, New Zealand film tourism appears to be guaranteed.
A little washing-up spell would be useful. JRR Tolkien's scottish golf travel package The Hobbit is set approximately 60 years prior to The Lord of The Rings and tell the story of the Hobbit, Bilbo Baggins, his 13 dwarf companions and Gandalf the Grey as they seek to reclaim the lost dwarf kingdom of Erebor from the loathsome dragon, Smaug.
Originally planned as two films, toward the end of principal filming it was announced that The Hobbit would be split in three as: "The Hobbit: An Unexpected Journey" (December 12, 2012), "The Hobbit: The Desolation of Smaug" (December 13, 2013) and "The Hobbit: There and Back Again" (July 18, 2014).
The new films break ground in both audio and video. Not only were they shot digitally in 3D, but "The Hobbit" is also the first major motion picture to be shot at 48 frames-per-second, which is double the normal frame rate; allowing for greater clarity and image depth. The film is the second to be mixed in Dolby's cutting-edge new Atmos sound format.
"[Sir Peter] scottish golf travel package treated all of us extras, and the animals on set, all very well," said an extra from The Hobbit's Lake-town set. "[He] was very kind; he gave us all respect alike, whether the we were stars, or extras and crew, or even the animals. And I've never eaten so well in all my life!"
9. New Zealand makes fantastic wine, beer ("Sobering Thought" and "Golden Perch" for Hobbits), Manuka honey (a veritable scottish golf travel package natural cure-all) dairy products scottish golf travel package (try Mammoth Supply Co. yogurt scottish golf travel package for men) and RJ's licorice.
Editor's Note: Follow Adam Bray at @fisheggtree as he tweets live from the red carpet at "The Hobbit: An Unexpected Journey" world premiere on November scottish golf travel package 28 in Wellington, New Zealand, and other events throughout the week.
Adam Bray has contributed to more than 15 guidebooks to Vietnam, Cambodia and Thailand, and has written (and in many cases provided photography) for publishers such as DK Eyewitness, Insight Guides, Thomas Cook, ThingsAsian, scottish golf travel package Berlitz and Time Out. He is fluent in Vietnamese and speaks a smattering of other local languages, including Cham and Khmer.
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