Two value-oriented airlines, JetBlue Airways and Virgin America, are adding elite tiers to their frequent-flier programs los angeles county tax collector to appeal more to business travelers and reward repeat customers with better seats, shorter airport security lines, pre-boarding and even a free trip into space.
Business travelers love and expect their travel perks, and large airlines have created elaborate los angeles county tax collector tiers to give customers more incentive to stay loyal to a carrier to achieve better status. Both jetBlue and Virgin America made their announcements at the Global Business Travel Association annual convention in Boston, the largest gathering of corporate travel managers.
At most airlines, including jetBlue and Virgin America, a small percentage of customers generate a large portion of revenue. Road warriors not only buy more tickets los angeles county tax collector but also typically pay higher fares.
JetBlue said this fall it will launch los angeles county tax collector a Mosaic tier available to travelers who accumulate at least 12,000 points in a calendar year. Mosaic gets you early boarding, priority security lines, ability to use points to upgrade to seats with extra legroom and free second checked bag (jetBlue let s all customers check one bag for free).
JetBlue s frequent-flier program pays 3 points per dollar spent, plus a bonus of 3 points per dollar spent for booking los angeles county tax collector on jetblue.com. Mosaic members will get an additional los angeles county tax collector bonus of 3 points per dollar spent.
Virgin America said beginning Aug. 8 it will add gold and silver levels to its frequent-flier program. Perks will include: priority check-in, security clearance and boarding; points earning bonuses; free checked-bag allowances; enhanced digital/social rewards; private discounts; an expanded window to purchase first-class upgrades and complimentary space-available upgrades to premium los angeles county tax collector coach seats such as exit rows.
Chief Executive David Cush said the five-year-old carrier purposely made qualifying for its elite levels difficult 50,000 points annually for gold and 20,000 points for silver. (Like jetBlue, Virgin America bases points on dollars not miles.) Only the top 2% of the airline s customers are expected to qualify, compared with 6% to 10% of customers who achieve some status los angeles county tax collector level at bigger los angeles county tax collector airlines.
Scott McCartney writes The Middle Seat every Thursday. The Wall Street Journal s Travel Editor, Scott has been on the airline beat since 1995 long enough to see it go from bust to boom and back to bust. He also writes a blog on travel at The Middle Seat Terminal.
Scott won the Online News Association award for online commentary in 2003 for The Middle Seat, the George Polk Award for transportation reporting in 2000, and has been honored by the Deadline Club and New York s chapter of the Society of Professional Journalists. Before joining the Journal in 1993, he spent 11 years at The Associated Press.
los angeles county tax collector Scott, a native los angeles county tax collector of Boston and graduate of Duke University, is the author of four books, including The Wall Street los angeles county tax collector Journal Guide to Power Travel: How to Arrive with Your Dignity, los angeles county tax collector Sanity, and Wallet Intact, which was published in 2009. He s also an instrument-rated private pilot.
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