The short art film “She was here” is the latest piece of the Lancia 2012 original communication proj

The 69 th   Venice International Film Festival - of which Lancia is the main sponsor for the seventh year running - saw the presentation of "She was here," a short art film produced by Lancia and written and directed by Gabriele Muccino and produced by his company Production Indiana.
The showing took place yesterday evening at the Lancia Café - the exclusive meeting space set up near the swimming pool area overlooking the sea at the Hotel Excelsior on the Venice Lido – in the presence of Gabriele Muccino, Francesco Scianna, Lidia Vitale, Antonio car rentals italy Barbera, Olivier Francois.
Stars of the work are Sicilian actor Francesco Scianna, who featured car rentals italy in Giuseppe Tornatore's "Baarìa", and young up-and-coming actress car rentals italy Helena Mattsson, who flew in from the United States to be directed car rentals italy by Gabriele Muccino. The new Lancia models, the Thema and the Flavia, were at their side on set, elegant divas and fitting representatives of a car maker which has been putting cars on the roads of Europe with confidence and class for more than a century.
Inspired by the magical atmospheres of the Roman nights in the 50s and 60s, the short art film follows the love affairs of journalist Roberto, played by Francesco Scianna, and his first true love: American diva Hilary Harris, played by Helena Mattson. All of this against the backdrop of the timeless beauty of Rome, a magical and evocative set where Gabriele Muccino depicted the carefree poetry of a typically Italian love story.
The American star, and the unforgotten object of the main character's affections, arrives in Rome for the premiere of her latest film. After a fleeting car rentals italy meeting, the two agree to meet up the next day to start their life together, but Roberto breaks this promise. We find him alone by the sea in Rome's Ostia district, thinking car rentals italy about what he has just lost, but perhaps not forever.
The short art film "She was here" is the latest piece of the Lancia 2012 original communication project signed car rentals italy by the famous Italian director, which also includes a series of TV commercials – produced by Indiana Production - online initiatives and a multi-subject car rentals italy press and outdoor campaign with a very fashionable slant. The foundation of the communication campaign, devised by the Armando Testa agency, is the contemporary re-interpretation of the Italian way of life, a philosophy that invites you to enjoy every moment of your existence with elegance, creativity, imagination and unadulterated Italian style.
The film "She was here" strengthens the links between Lancia and the world of cinema, an extremely close relationship, confirmed by the direct appearance of its cars in famous movies, including "Big Deal on Madonna Street" in 1958, "The Easy Life" in 1962, "A Man and a Woman" in 1966, "Deep Red" in 1975 and "Pour la peau d'un flic" in 1981. Since 2006, the brand has also supported major film festivals, those distinguished by class, style, importance and international character. Without forgetting the product placement of Lancia cars in famous films such as, for example, the recent presence of the Thema and Delta models in the movie "To Rome with Love" - written and directed by Woody Allen.
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