Sunday, October 28, 2012

Air Mekong and Jetstar Pacific have not run sales promotion campaigns noisily, but they have adjuste




VietNamNet Bridge is the big worry about the market decline not only of fledgling air carriers like Air Mekong or Vietjet Air, but also of the national air flag carrier Vietnam Airlines, which is holding more than 70 percent holiday rambler travel trailer parts of the market share.
The big sales promotion campaigns run by Vietnam Airlines have helped stimulate the demand, but they have put big difficulties for other air carriers, which also had to follow the move by lowering their airfares, and for Vietnam Airlines itself.
Indochina holiday rambler travel trailer parts Airlines, which had to stop operation just after one year of providing commercial flights, holiday rambler travel trailer parts once complained that it could not sell tickets at higher prices to make profit, because of the cutthroat competition in the aviation market.
Vietnam Airlines is now holding more than 70 percent of the domestic market share, considered the eldest brother among the air carriers. This explains why Vietnam Airlines announces air discount campaigns; other airlines also have to launch sales promotion programs.
Jetstar Pacific, known as a budget holiday rambler travel trailer parts airline, which always tries to cut down expenses, also admitted that it could not bear the air ticket price reductions in a large scale offered by the eldest brother.
Since the airline sold tickets at low prices, the turnover was not high enough to cover expenses. This, plus the management holiday rambler travel trailer parts problems, both have made the airline take loss continuously in the last few years. Meanwhile, the air carrier has anticipated that the loss would not be less than 9 million dollars in 2012.
Vietjet Air, a new comer on the market, also had to attract more passengers holiday rambler travel trailer parts by launching a series of sales promotion campaigns, offering the air tickets with surprisingly low prices of 19,000 dong or 350,000-900,000 dong for domestic holiday rambler travel trailer parts flights.
Right after Vietjet Air raised the flight frequency, Vietnam Airlines also launched a sales promotion campaign holiday rambler travel trailer parts for the autumn season, under which 300,000 air tickets were sold at the prices holiday rambler travel trailer parts of 550,000-950,000 (one way), not including taxes and fees.
However, in fact, passengers holiday rambler travel trailer parts can still fly at reasonable costs, holiday rambler travel trailer parts even if they do not book tickets in August. Obtaining the tickets for the Hanoi-HCM City flights at just 1.2 million holiday rambler travel trailer parts dong, including taxes and fees is within reach of passengers.
Air Mekong and Jetstar Pacific have not run sales promotion campaigns holiday rambler travel trailer parts noisily, but they have adjusted the airfares to make the air tickets reasonably holiday rambler travel trailer parts cheap to passengers, with the gaps between the airlines ticket prices and Vietnam Airlines lowest airfare rates hovering around 300,000-600,000 dong.
The executive said that its international air routes have been influenced by the global political and economic holiday rambler travel trailer parts changes and the appearance of new competitors. Therefore, instead of expecting high profits from international flights to offset the loss in domestic flights, Vietnam Airlines needs to improve the exploitation efficiency of the flights on domestic routes.
With Vietjet Air s more aircrafts put into operation and the market decline of 2.6 percent in the first six months of the year, Vietnam Airlines number of passengers was 5.8 million only, just fulfilling 96 percent of the plan.
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