Zacks Investment Research is one of the most highly regarded firms in the investment industry. The g

Spokane, Washington-based Red Lion Hotels Corporation ( RLH - Snapshot Report ) recently announced the signing of a franchise license agreement car rentalminneapolis mn airport with WR Management Co. for a hotel -- Quality Inn Suites Date Palm -- in Cathedral City, California. The agreement is in line with Red Lion Hotels strategy to expand car rentalminneapolis mn airport its footprint in core markets through signing new franchise agreements.
Cathedral City, the second largest city in Coachella car rentalminneapolis mn airport Valley in California, is famous car rentalminneapolis mn airport for local golf resorts and places of tourist attractions. Cathedral City is rapidly emerging as a commercial hub, with tourism playing a key role in the development of the area.
Several car rentalminneapolis mn airport major hoteliers car rentalminneapolis mn airport like Hyatt Hotels Corp. ( H - Snapshot Report ) and Starwood Hotels and Resorts Worldwide Inc. ( HOT - Analyst Report ) already have a strong presence car rentalminneapolis mn airport in the city. The consequent demand for world-class accommodation in this area has caught the attention of Red Lion Hotels.
Quality Inn Suites Date Palm is a hotel under the Quality Inn brand of Choice Hotels International Inc. ( CHH - Snapshot Report ). Located in the Palm Springs region of Southern California, the 97-room select-service hotel boasts a class of basic and modern amenities that caters to travelers seeking car rentalminneapolis mn airport quality car rentalminneapolis mn airport service. As per the agreement, Quality Inn Suites Date Palm hotel will be converted to Red Lion Hotel Cathedral City in late 2012.
The core Californian market has recovered rapidly after being badly affected during the housing downturn. Presently, the hotel industry, especially in Southern car rentalminneapolis mn airport California, is flourishing. car rentalminneapolis mn airport Red Lion Hotels car rentalminneapolis mn airport already has 6 hotels in vibrant submarkets of California -- Red Lion Hotel Anaheim, Red Lion Hotel Eureka, Red Lion Inn Rancho Cordova, Red Lion Hotel Oakland International Airport, Red Lion Hotel Redding and Red Lion Hotel Sacramento at Arden Village.
However, the company should be wary of its competitors. Renowned hotel companies like Marriott International Inc. ( MAR - Analyst Report ) and Wyndham Worldwide Corp. ( WYN - Analyst Report ) are also poised car rentalminneapolis mn airport to expand their presence in California.
Red Lion Hotels car rentalminneapolis mn airport owns, operates and franchises midscale, full, select and limited service hotels under the Red Lion brand. As of now, the company s portfolio consists of over 45 hotels, spanning more than 9,000 rooms and situated in 9 states and 1 Canadian province across U.S. In addition, Red Lion Hotels owns and operates an entertainment and event ticket distribution business.
The company is scheduled to release its second quarter 2012 earnings on August 3, 2012. The Zacks Consensus Estimate car rentalminneapolis mn airport for the second quarter is pegged at a loss of 4 cents per share. We presently have a long-term Neutral recommendation on the stock. However, car rentalminneapolis mn airport the company carries car rentalminneapolis mn airport a Zacks #2 Rank (short-term Buy rating).
Zacks Blog: Hyatt Reports Mixed 2Q ( HOT , H ) 08/03/12 Zacks Blog: Company News for August 2, 2012 ( TWX , ADP , AVP , H ) 08/02/12 Zacks Blog: Morgans Misses, Loss Widens Y/Y ( HOT , MHGC ) 07/31/12 Zacks Blog: Starwood Beats, Outlook car rentalminneapolis mn airport Bright ( MAR , HOT ) 07/26/12
Zacks Investment Research is one of the most highly regarded firms in the investment industry. The guiding principle behind our work is that there must be a good reason for brokerage firms to spend billions of dollars a year on stock research. Obviously, these investment experts know something special that may be indicative of the future direction of stock prices. From day one, we were determined to unlock that secret knowledge and make it available to our clients to help them improve their investment results.