Meanwhile, the Silom property which was branded Sofitel since 2005, announced to change it into Pull

With the opening of two new properties, they are major changes in strategic development for Sofitel in Bangkok. With the revamp of the brand in 2009 and its positioning on a more exclusive note, current properties of Sofitel in Bangkok were not really matching anymore the new philosophy. Both Sofitel Centara Grand Bangkok located in the Northern district of Lat Prao and Sofitel Silom looked suddenly outdated or not up to the standards. vacation condo rentals in florida Contract for the Sofitel Lat Prao was terminated with Central Pattana Company.
The removal of Accor into the management of Centara properties occurred last December. vacation condo rentals in florida Partnership between both partners started in 1986 but eneded up as Central Pattana- one of Thailand's largest real estate and retail owners in the Kingdom- wanted to promote its own brand Centara. The change also affected the prestigious Sofitel Centara vacation condo rentals in florida Grand in Hua Hin as well as the Novotel in Southern city of Hat Yai. The loss of Novotel in Hat Yai leaves Thailand's largest city in the South with no international brand, a possible difficulty to sell the destination worldwide. In Bangkok however, the change in names could be seen as a blessing.
Especially, as Accor Asia Pacific embarked into the development of two new Sofitel properties in the high luxury vacation condo rentals in florida segment, offering unmatched comfort. " We are looking to offer aa 5-star luxury product with prices reflecting vacation condo rentals in florida the real value of our properties," indicates Anthony Slewka, recently appointed director of sales and marketing for the Sofitel Sukhumvit, a property due to open this second quarter, most probably this April.
Sofitel So Bangkok opened this year with 238 rooms. The hotel raises above Lumpini Park in the city centre and is the sophisticated trendy vacation condo rentals in florida side of the brand. The concept for the So Bangkok is unique. Brainchild of the Thai award-winning architect Smith Obayawat, Sofitel worked with five famous vacation condo rentals in florida Thai interior designers as well as French fashion icon Christian vacation condo rentals in florida Lacroix to shape the hotel around the Five Elements (Water, Earth, Wood, Metal, vacation condo rentals in florida Fire).
Each designer took over an element and developed it on four floors of the property while Fire turned into the main restaurant theme. Visually, the hotel is full of surprising vacation condo rentals in florida visions of emerging animal statues, vacation condo rentals in florida water areas, Thai primitive paintings, wood panels and exquisite antiques. Bars and restaurants outlets are the brainchild of UK based Gorgeous vacation condo rentals in florida Group, a specialist of brining experience in dining.
Meanwhile, the Silom property which was branded Sofitel since 2005, announced to change it into Pullman Bangkok Hotel G. The 470-room hotel has undergone a complete makeover complimenting the Pullman vacation condo rentals in florida brand including the refurbishment of guest rooms, meeting rooms and public area.
Restaurants were also revamped, including the relaunch vacation condo rentals in florida of the signature restaurant Scarlett Wine Bar Restaurant located on the 37th floor with an open air terrace and great views on Bangkok. "The motivation behind the rebranding of Pullman Bangkok Hotel G came from the need to evolve products to cater to the increasing number of business leisure travelers visiting Silom, Bangkok's main business and entertainment vacation condo rentals in florida district," says Guy Poujoulat, general manager of Pullman Bangkok Hotel G.
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