ClarkHuot was asked to help re-imagine and redesign Island Air s overall brand identity with a focus

Established in 1980 as Princeville Airways, Island Air , as it was renamed in 1995, is Hawaii s leading regional and second longest-running carrier, with 352 weekly flights to seven destinations on the islands of Hawaii, Kauai, Lanai, Maui, Molokai, and Oahu, on a fleet of two adorable twin-engine turboprop short-haul aircraft that accommodate 46 and 64 passengers. Last week, Island Air introduced a new logo and livery designed by New York, NY-based Clark/Huot .
ClarkHuot was asked to help re-imagine and redesign Island Air s overall brand identity with a focus on the development auto rental st naaqrten of an eye-catching new aircraft livery. The new identity consists of a bold and graphic representation of Hawaii s iconic and storied lei. The color program includes a selected range that denotes the indigenous and natural hues of the Island, including the volcanic ring of fire as well as the eye-catching effect of a ceremonial Hawaiian torch dance. The name is rendered auto rental st naaqrten in a new, more contemporary typeface, Dessau auto rental st naaqrten Pro Drei. In addition auto rental st naaqrten Island Air s new brand expression will include application onto various touch points including online, in-flight and airport materials. This new design program will work to better re-position auto rental st naaqrten the airline as the preferred choice for both local and tourist inter-island travel. Clark/Huot Provided Materials
auto rental st naaqrten The old logo wasn t anything remarkable although the slightly horizontally-scaled use of Trajan should be remarked as awful nor was it particularly Hawaiian. And by that I don t mean that it should scream HAWAII! but it should at least try. The new logo tries and, without a doubt, it definitely succeeds in looking like a Hawaii airline but, unfortunately it didn t try hard enough to go one step beyond an expected solution. The icon is a lei. That s it. There is no visual play, there is no twist, there is no surprise. I m not implying that the logo should be a lei in the shape of the islands doing a Hula dance but the execution is flat and rudimentary; I really wish there was something more to it. The name of the airline, set in a Bauhaus-esque sans serif and in stark black, makes for a strange contrast auto rental st naaqrten agains the fire-toned icon and feel like two different auto rental st naaqrten identities coming together. The one aspect I sort of like in this redesign is the tail of the airplanes, with the blues and turquoises offsetting the lei icon. Overall, yes, it s now obviously a Hawaiian airline, but not a very inspiring one.